In sourcing is a business strategy in which a company opts to produce goods or services internally rather than outsourcing them to an external provider. This approach is typically taken when a company believes that it can produce the goods or services more efficiently and cost-effectively than an outside vendor. By in sourcing, a company can maintain greater control over the production process, ensuring that the quality of the product or service meets their standards. Additionally, in sourcing allows a company to maintain a competitive edge by having access to proprietary technology and processes that are not available to external vendors. Furthermore, in sourcing can provide a company with the opportunity to develop and nurture a team of employees with specialized skills and knowledge that are necessary for the production process. Ultimately, in sourcing is a strategic decision that allows a company to gain a competitive advantage while controlling costs and maintaining quality standards.