Mass Actions

Mass actions are a type of marketing campaign that relies on a large number of people taking action to achieve a desired result. Common examples of mass action campaigns include petitions, letter-writing drives, and boycotts.

In order for a mass action campaign to be successful, it is essential that the issue at hand be one that resonates with a large number of people. The campaign must also have a clear goal that can be realistically achieved through the collective efforts of the participants. Finally, it is important to have a plan in place for how the campaign will be organized and executed.