Objectives of the project are the aims and ambitions that a business has in mind to achieve. They give direction to the team, providing clarity of focus for each task and guiding decision-making. Objectives should be specific, measurable, achievable, relevant and time-bound, meaning they feature key details such as desired outcomes, deliverables and deadlines to ensure success. By understanding the objectives of a project from its beginning, teams can remain motivated and work towards achieving their goals.