Businesses need to keep track of financial transactions in order to accurately report and analyze their performance. Account titles refer to the names used to classify these transactions in a way that makes them easily recognizable, searchable, and reportable. Each account title must be unique and comprehensive enough to help businesses gain insight into different areas of operation. By assigning appropriate account titles, companies can properly plan for growth, understand current trends, and identify opportunities for improvement. That way, business owners are able to make informed decisions about their finances and increase the overall success of their organization.