Advanced analytics is the use of modern techniques, such as predictive and prescriptive modeling, to gain insight from data. It goes beyond traditional reporting practices—such as descriptive analytics—by seeking out patterns and trends that can help make more informed decisions. By tapping into the power of big data, advanced analytics allows businesses to uncover new opportunities and make decisions that lead to higher profits and increased customer satisfaction. Put simply, advanced analytics can be used to transform huge amounts of data into valuable business intelligence.