Brand Equity Definition

There are many definitions of brand equity, but at its simplest, brand equity is the value of a brand. It’s what customers think about when they see or hear a brand name. A strong brand equity means that customers have positive associations with a brand and are more likely to choose it over other brands.

A company can build brand equity by creating positive associations with its products or services. This can be done through advertising, social media, public relations, and other marketing initiatives.Building brand equity takes time and effort, but it can be a powerful tool for companies to differentiate their products or services from competitors.