Business analytics capabilities are the tools and processes used to make better decisions, develop new strategies, and identify opportunities for improvement. They involve collecting and analyzing data from different sources to create meaningful insights which can be used in planning, decision-making and problem solving. By harnessing the power of big data, businesses can gain an insight into their customers’ behavior, spot trends in their markets, and make more informed decisions faster. With business analytics capabilities, companies can identify new opportunities and anticipate future challenges, enabling them to stay ahead of the competition.