A business plan financial forecast is a comprehensive overview of a company’s financial projections and expected revenue. It provides an in-depth look into the financial strength of a business by looking at cash flow, profits, assets and liabilities. The purpose of creating a financial forecast is to gain insight into both short-term and long-term financial goals in order to make informed management decisions. With this information, entrepreneurs can accurately plan ahead for growth, anticipate cash flow issues and identify potential threats to the business. By taking a proactive approach towards financial forecasting, businesses can proactively manage their resources and plan for success.