Business Sale Multiplier (BSM) is a term used to describe the potential of a particular business acquisition or sale. By understanding the factors that drive the value of a business, such as its current performance and future prospects, a seller can use BSM to identify the optimal sale price for their company. In essence, BSM measures a company’s value relative to its expected sales performance and provides sellers with an accurate estimate of how much they could earn from a from a successful sale. With the help of this valuable tool, businesses are better able to anticipate market forces and make sound financial decisions.