Business Supply and Demand is a fundamental concept in economics that dictates the interaction of buyers and sellers. It consists of two components: Supply, or the amount of a good produced by a seller; and Demand, which is the amount of that good desired by buyers. When Supply and Demand interact, the resulting equilibrium determines the price for businesses to buy and sell products. Businesses use demand analysis to understand the drivers behind supply and demand, the balance between them, and how it affects their business. By learning to effectively analyze current and future market conditions, businesses can better position themselves for success.