Cash Flow Scenario Analysis is a type of financial analysis used to assess how much cash a business will generate over a specific period of time. It involves producing various ‘what-if’ scenarios that explore how different assumptions about the company’s future performance, such as sales volume, profits and expenses, could affect its cash flow. By understanding how sensitive cash flow is to changes in these assumptions, businesses can plan for the future with greater certainty. Put simply, it’s a way of seeing what-ifs before they happen – helping organizations prepare for whatever comes their way.