Category Management Tools are a set of processes and technologies used by businesses to optimize their product categories. These tools help businesses identify and analyze customer needs, analyze product performance, and create strategies to increase sales and profits. By using Category Management Tools, businesses can better understand their customers, identify opportunities to increase sales, and create plans to maximize profits. The goal of Category Management Tools is to create a comprehensive view of the customer, product, and market, allowing businesses to make informed decisions about product categories. These tools can be used to identify and analyze customer needs, develop strategies to increase sales, and create plans to maximize profits. Additionally, Category Management Tools can help businesses track and analyze product performance, create marketing plans, and monitor customer satisfaction. By utilizing these tools, businesses can better understand their customers, identify opportunities to increase sales, and create plans to maximize profits.