Cold Calling Definition

Cold calling is the process of making unsolicited contact with potential customers by telephone. It is one of the most common and effective methods used by salespeople to reach new customers and generate new business leads.

Despite its popularity, cold calling can be a challenging and frustrating activity for many salespeople. It often requires making a large number of calls to find just a few interested prospects, and the success rate is typically quite low. For these reasons, it is important to have a clear understanding of what cold calling is and how it can be used effectively before making any calls.

The term “cold call” originally referred to the practice of seeking out new customers by visiting them in person without an appointment. This type of selling is still used today, but it has been largely replaced by telephone cold calling in most industries.