Company benchmarking analysis is the process of identifying and evaluating successful practices, processes and products within your industry in order to improve your company’s own performance. By understanding how successful companies are operating and achieving their success, you can gain valuable insights into what it takes to achieve success in your own organization. By collecting data on relevant metrics, such as sales volumes, customer satisfaction and staff engagement, you can compare your business performance against that of competing businesses. Benchmarking analysis can also provide invaluable information on where to focus your efforts in order to optimize efficiency and increase your bottom line.