Business metrics are measurable values used to track and assess the progress of an organization or process. They provide a means of quantifying progress as well as identifying areas for improvement in both current and future operations. Companies use these measurements to evaluate their performance against predetermined goals – allowing them to adjust their strategy in order to achieve optimum results. Common business metrics include financial indicators, customer satisfaction ratings, production levels, employee engagement scores, and website analytics data. By tracking these key indicators, businesses can make more informed decisions, stay competitive, and increase efficiency.