Continuous Process Improvement Methodology (CPIM) is an approach to business management that involves continuously improving processes and strategies in order to become more efficient and effective. CPIM utilizes quantitative data, such as customer feedback, financials, and other metrics, as well as qualitative observations such as employee feedback and customer insights, to identify areas of improvement. The idea is to create a culture of continuous improvement within the organization, by utilizing data-driven decisions, creating repeatable processes, and encouraging creative thinking. With CPIM, businesses can streamline their operations, reduce costs, and increase customer satisfaction.