Cost-Benefit Analyses is a systematic process used to evaluate all the costs and benefits associated with a proposed project or policy decision. It helps businesses understand the financial implications of their decisions, both in terms of possible returns on investment and potential risks. By looking at both sides of the equation – how much something will cost versus how much value it can create – businesses can determine whether a particular project or decision is worth pursuing. At its core, Cost-Benefit Analyses provides a framework for objectively weighing rewards against risks, ensuring that decisions are made based on facts rather than gut instinct.