Cost/Benefit Analysis is a tool used to evaluate the costs and benefits of a business decision or investment. It involves breaking down all associated costs, such as labor, materials, equipment, and time spent, and then comparing them to the expected benefits. In other words, it’s a process that helps assess whether an investment is worth making or not. By using this method of analysis, companies can make better decisions about how to allocate resources and increase profits. Whether you’re launching a new product or expanding into a new market – cost/benefit analysis can help you find the most profitable way forward.