CRM (Customer Relationship Management) Requirements Gathering Questionnaires are designed to gather detailed information from customers about their needs, wants, and expectations from a product or service. They set the foundation for building an effective customer relationship that is based on trust and understanding. The questionnaire should seek to uncover key details such as user roles & responsibilities, system functionality, reporting requirements, IT infrastructure, desired business outcomes, cost considerations, and integration with existing systems. The gathering of this data enables businesses to create a tailored experience that meets customer expectations. This makes it easier to build long-term relationships with customers, increase brand recognition, and gain greater market share.