Customer Issue Tracking is a process used in many businesses to systematically record, monitor and manage customer service related issues. It involves recording customer complaints and inquiries, assigning a priority to each issue, analyzing the cause of the problem, and taking the necessary steps to resolve it in a timely manner. The main purpose of Customer Issue Tracking is to ensure customer satisfaction and protection of the company’s brand and reputation. This process is often referred to as Customer Relationship Management (CRM). The tracking process involves the gathering of customer data, analyzing the data, and then summarizing the information into reports that can be used to address customer issues. This includes identifying and assessing customer needs, providing accurate and timely responses to customer inquiries, and following up with customers on their complaints and service requests. With the help of Customer Issue Tracking, businesses are able to better understand the needs of their customers and build relationships with them.