Customer Lifetime Value (CLV) Marketing is a business strategy that focuses on maximizing the value of each customer relationship over its lifetime. By understanding and utilizing a customer’s full value potential, businesses can achieve greater profitability by leveraging customer relationships to gain new customers, strengthen existing ones, and increase loyalty. This type of marketing uses data-driven tactics such as segmentation and predictive analytics to create an individualized experience for each target customer and maximize their value to the company. It also encourages customer retention and loyalty through strategic rewards, discounts, and loyalty programs. Ultimately, CLV marketing strives to build long-term relationships with customers that consistently yield high returns for the business.