Customer Management is the art of understanding and meeting customer needs. It requires an in-depth knowledge of what your customers want and need, as well as the ability to build relationships with them that result in loyalty. The aim of Customer Management is to utilize effective strategies to maximize customer lifetime value and increase sales. This includes analyzing data, creating targeted marketing campaigns, providing superior customer service, developing strong relationships with customers, and creating products and services that meet their needs. With Customer Management, businesses can better understand their customers, leading to improved satisfaction and more profitable relationships.