Customer Relationship Management (CRM) is the practice of managing all aspects of a company’s interactions with current and potential customers. It involves leveraging technology to streamline and organize customer data, analyze customer behavior, personalize marketing strategies, and optimize customer service operations. By using CRM, businesses can build stronger relationships with their customers by providing tailored experiences and personalized services that meet their individual needs. Through effective CRM, companies can better identify their customers’ wants and needs, increase customer loyalty, and improve overall profits.