Customer Relationship Management, or CRM, is an online strategy employed by businesses to help cultivate strong relationships with their customers. It involves the use of technology-driven services and software to provide customers with a personalized, reliable and positive experience. Through the effective utilization of CRM websites, businesses can increase customer satisfaction levels and generate more sales opportunities. With features such as data analysis capabilities, automated task management, email and SMS notifications, customer segmentation and more, businesses can optimize their workflows and better serve their customers. By leveraging CRM’s full suite of features and functionalities, businesses can create and maintain lasting relationships with the people who matter most to them – their customers.