Customer Resource Management (CRM) is a business strategy designed to help companies better understand their customers and build long-term relationships with them. It involves utilizing multiple channels and platforms to collect, analyze, manage, and store customer data in order to create a more efficient and personalized customer experience. CRM allows businesses to establish deeper connections with customers by understanding their wants and needs, thereby building loyalty and increasing customer satisfaction. With the right CRM strategy, businesses can optimize sales processes, improve communication across departments, boost customer retention, and maximize overall profits.