Customer Value Calculation is a business practice used to assess the value of a customer to a company. It measures the total monetary value associated with an individual customer over a given period of time, often taking into account factors like lifetime customer value, repeat purchase rate, and purchasing patterns. By quantifying customer value, it enables businesses to effectively allocate resources and better understand which customers to target in their marketing efforts while also helping them to identify opportunities for growth. With Customer Value Calculation, businesses can make informed decisions that will help them build profitable long-term relationships with their customers.