Data Analytics Predictive Modelling is the practice of using data-driven methods to anticipate future trends. It involves analyzing past behavior, identifying patterns in that behavior, and then creating models that can be used to make predictions about what will happen in the future. In essence, predictive modelling helps businesses to anticipate what their customers are likely to do – so they can plan accordingly and minimize risk. With the right data, predictive models can help organizations make more informed decisions, forecast outcomes, and gain valuable insights about their customers and markets.