Data Profiling is the process of examining and analyzing data within a database or system to create a comprehensive, structured portrait of the data. This allows businesses to gain an understanding of how their data is organized, how it behaves, and in what ways it can be used. Through this, organizations have the information they need to make informed decisions on both business operations and future strategies. Data profiling also helps them identify any errors, inconsistencies or trends in the data which will enable them to foster better customer relationships and optimize processes with more efficiency.