Dead inventory is the stock of goods that have been bought by a business but not sold. It’s an item that has been in a store for a long period of time and hasn’t moved, meaning that it’s no longer desirable or needed by customers. Dead inventory can occur for a variety of reasons – such as poor timing of purchasing, inaccurate forecasting, changing consumer preferences and outdated products. Effectively managing dead inventory is key to a successful business, as it can help increase cash flow and reduce operational costs. By taking stock of where dead inventory exists, businesses can look at ways to repurpose or redistribute the items to get maximum value out of them. Now more than ever – with the economic uncertainty caused by Covid-19 – businesses must take proactive steps to minimise the amount of dead inventory they have.