Demand Exceeds Supply, or DES, is a business concept that simply means there is more demand for something than what is available in the market. It’s an indicator of the current state of supply and demand, and it can have far-reaching implications when it comes to pricing, availability, and other important economic factors. When demand exceeds supply, prices typically rise as businesses increase their price points to keep up with demand. On the flip side, when supply exceeds demand, prices can fall dramatically as businesses compete to attract buyers. Understanding DES is essential for any successful business that wants to remain competitive and maximize their profits.