Demand management includes the processes and strategies used to ensure the demand for an organization’s products or services is aligned with planned supply. This involves anticipating and stimulating customer interest, providing accurate forecasting data, and deploying effective inventory tactics. In addition, it includes monitoring customer order patterns to determine inventory needs, developing pricing strategies to maximize profits, and evaluating customer satisfaction levels with a company’s products and services. Thus, demand management is essential for companies to optimize their operations in both the short-term and long-term.