A Demand Management Plan is an organized and strategic approach for businesses to plan their demand for products, services, and resources. It’s a long-term strategy that helps companies anticipate customer needs, maximize resources, and remain competitive. In short, it’s the plan that keeps companies in the driver’s seat when it comes to anticipating and meeting customer demands. To achieve a successful demand management plan, businesses must have an understanding of the industry they’re operating in, have methods of tracking consumer data, and have clear goals and strategies in place. With these components in place, businesses can create a demand management plan that puts them ahead of the competition.