Demand Management Supply Chain is the process of streamlining communication and collaboration between enterprises to determine the demand for products, materials, services, and other resources. It involves forecasting, understanding customer needs and wants, and responding to changing market dynamics. By regularly analyzing and monitoring potential demands on the supply chain, businesses can better plan their resources and ensure that they are well stocked to meet the expected demand while also having the ability to adapt to sudden changes in the market. In addition, demand management helps with cost efficiency by enabling enterprises to anticipate costs before they occur, making it easier to adjust payment terms or find new suppliers.