Demand Planning is a business process within the Supply Chain that involves bringing together information from various sources to create an accurate forecast of customer demand. This Demand Planning process enables organisations to gain greater control over their production, stock levels and cost of goods purchased or produced. By predicting customer demand accurately, businesses are able to better plan and coordinate activities in order to meet those demands and manage any issues that might arise. As such, this critical supply chain strategy helps companies increase profits and reduce costs.