Demand projection is the process of forecasting future demand for goods and services based on historical, current, and projected business conditions. It enables companies to design, implement, and adjust strategies that maximize profits while maintaining customer satisfaction. Utilizing demand projection can help businesses create smarter marketing plans, anticipate customer needs, and make decisions about supply chain systems. By effectively predicting the fluctuation of demand over time, businesses can plan accordingly and prepare for any challenges that may arise. By taking advantage of demand projection, businesses can more accurately allocate resources and take advantage of today’s ever-changing market.