A Design Proposal is a document that outlines the concept and objectives of a proposed design project. It’s a comprehensive plan detailing the concept, goals, scope, timeline, deliverables, budget, resources, and other parameters to ensure that all stakeholders are on the same page and understand what is expected from them. The goal of a Design Proposal is to communicate the vision for the project to all key people involved in a precise and organized way. When used creatively and thoughtfully, it can be used as an effective tool to start a useful discussion and increase everyone’s understanding of the project requirements.