Determining Valuation is the process of determining the value or worth of a business, an asset or security. This process involves examining the company’s financials, liabilities, risks and strategy to come up with a fair market valuation that best reflects the potential of the asset or business in question. The business environment is constantly changing, so it’s important to use current market data and trends when making these determinations. With careful consideration and analysis, determining valuation can provide insight into a company’s true worth and help inform decisions about the future of the business.