Direct sales is when a business sells its products and services directly to the consumer. This type of business model typically involves face-to-face interactions with customers, as well as marketing materials like storefronts and websites. Direct sales are often done through a network of independent sales representatives who work on commission.

Indirect sales occur when businesses sell their products to intermediaries such as distributors and retailers, who then sell the products to the end customer. This type of model allows businesses to extend their reach and take advantage of different types of distribution networks. Indirect sales can also provide additional points of contact for customers looking for more information about products or services prior to purchase.