Distribution is a critical process in the business world, involving the movement of goods and services from one point to another. It’s often viewed as the lifeline of a business, connecting customers with the products they need. From raw materials to finished products, distribution ensures that all elements of the supply chain reach their intended destinations quickly and efficiently. At its simplest, distribution can be defined as the management and movement of goods from producers to consumers via an organized network of warehouses, retailers, and other points of sale. When done effectively, distribution enhances customer satisfaction, boosts sales, and helps organizations remain competitive in their markets.