E-commerce strategy is a comprehensive business plan that outlines a company’s goals and objectives for selling products and services directly over the internet. It must take into account a business’s target market, resources, competitive advantages and challenges, as well as any potential risks associated with selling online. At its core, an effective e-commerce strategy should chart a course to success through focused marketing efforts, strategic partnerships, effective pricing and optimized product offerings. Ultimately, the goal of an e-commerce strategy is to give an organization an edge in an increasingly competitive marketplace by creating an optimal customer experience and driving sales.