Ecommerce analytics metrics are the data points and measurements used to gauge the performance of ecommerce businesses. They provide insights into customer behavior, purchase history, website performance, and marketing effectiveness. These metrics can then be used to inform decisions on product selection, pricing, advertising, and more. To ensure success in the ecommerce space, it is vital to track key performance indicators (KPIs) such as conversion rate, average order value, time spent on site, and customer lifetime value to assess which strategies work best for your business. With the right metrics in place, you’ll be able to make more informed decisions that lead to long-term growth.