Ecommerce KPI Benchmarks are measurements used to gain insight into the performance and success of an ecommerce business. They serve as a way of identifying opportunities for improvement, informing strategic decision-making, and measuring progress over time. Ultimately, they help drive ecommerce businesses towards their desired objectives by helping to identify problem areas, prioritize initiatives, and track progress made. Examples of key performance indicators (KPIs) include conversion rates, average order value, customer loyalty, customer acquisition rate, and repeat purchase rate. When tracked correctly and set against specific targets, these KPIs provide valuable insights into how a business is performing and can be used to inform strategy and prioritize areas for improvement.