Emailing a cover letter is an increasingly important part of the job application process. It’s your opportunity to express why you believe you’re the perfect candidate for the role, and your chance to stand out from the crowd. But it’s not only about writing a persuasive letter – by emailing your cover letter correctly and following some simple rules, you can show that you are well-organized, professional and eager to make an impression. To make sure your email cover letter is effective, make sure to introduce yourself clearly, focus on the position you’re applying for, tailor your message to each individual employer, write in a professional yet engaging tone, proofread and correct any errors, and attach your cover letter as a PDF file.