Employee Personas and Journey Maps are a tool often used by businesses to better understand and engage with their employees. By creating detailed employee profiles that feature demographic, preference, and career information, as well as mapping out key touchpoints at different stages in their journey, businesses can get a clearer view of what motivates and drives their workforce. Doing so enables them to tailor programs, initiatives, and experiences that fit the needs and objectives of their employees—ultimately leading to increased productivity and connection with the company.