End to end supply chain visibility is an important concept in the business world, as it allows companies to have a comprehensive view of their entire supply chain. It is defined as the ability to track and monitor the flow of goods, services, and information from the point of origin to the point of consumption. This visibility enables companies to identify and address any potential issues that may arise throughout the supply chain. With end to end supply chain visibility, companies can ensure that all components of the supply chain are working together efficiently and effectively. It also allows them to monitor and analyze the performance of their supply chain in order to make informed decisions and optimize operations. End to end supply chain visibility is essential for businesses to remain competitive in today’s market.