An exclusivity deal is a business agreement that gives one party the exclusive rights to sell or distribute a product or service in a specified region. It can also refer to a contract that gives one party the sole right to manufacture, market, and develop the product or service. By entering into such a deal, both parties agree not to enter into similar deals with other entities, granting exclusive distribution rights to the other party. In many cases, this type of deal is seen as beneficial to both parties since it offers mutual benefit: one party is granted an exclusive right, while the other obtains something of value in return. Exclusivity deals are often used when one party is looking to obtain a competitive advantage over its competitors.