The Executive Phase is a fundamental stage of the business process, where decisions are made and strategies are implemented. It’s the time when plans take shape and momentum starts to build towards success. In this phase, executives must clearly articulate goals and objectives, as well as ensure that stakeholders understand task expectations and outcomes. Executives should also be agile and adaptive, ready to make changes in strategy if needed. The Executive Phase is ultimately about taking action–taking those ideas off paper, out of the boardroom, and into the world.