Finance and financial management is the strategic management of financial resources in order to achieve desired goals. It involves understanding and controlling cash flow, expenses, investments, and liabilities in accordance with current market trends in order to maximize value and return on investment. Proper financial management requires tactical planning and forecasting to make sound decisions that will benefit both short-term and long-term objectives. With this knowledge and understanding, businesses can better manage their finances and ensure that they remain profitable in a competitive landscape.