Indirect Selling Expenses are those costs which are incurred in promoting and marketing a company’s products or services that don’t directly result in sales. This includes business travel, advertising, commissions to sales reps and brokers, trade shows and conventions, payment processing fees, and loyalty programs. Whether you’re a brick-and-mortar store, an online eCommerce operation, or a SaaS company, these costs are a critical element of your customer acquisition and engagement strategy. They might not seem as “sexy” as customer-facing activities such as refining the product experience and user interface, but done strategically and in conjunction with more direct channels they can be highly effective in bringing new customers to your doorstep.