Intangible Asset Valuation is the process of determining the present value of an intangible asset. This process typically involves assessing the potential cashflows of the asset, estimating the life cycle and obsolescence rate of the asset, and applying discount rates to future cash flows. It is a critical component of any business’ success, as it helps companies measure, compare and maximize the value of their intangible assets. As such, it requires both data-driven analysis and creativity to properly assess the worth of these assets.